It is so easy to get overwhelmed with all of the latest trends and hot topics and get so caught up with trying to figure out how to fit it into our social media posts or blogs that we just freeze.

And post nothing.

It is so easy to forget that our clients don’t pay us because of what Suzy Q is saying. They pay us because of what WE are saying and we should be talking about what we know.

This can be very easy in the beginning, we talk about our services and our skills and our business and then our services again and our skills again and our services. . . again.

And there is nothing wrong with that, per se. I do truly believe that if you say something and mean it, that you WILL say it again. But let’s put see how we can put some space in between each repurposed item.

Grab a pen and pad and ask your self these questions to stir up some creative mojo:

🧠 What things in your business make you geek ALL the way out? Why?

🧠 Who is someone you admire in your industry, what do you admire about them or aspire to replicate?

🧠 Do you travel for your business sometimes, or work from different locations? Can your audience come, too?

🧠 What progress have you made in your business or life? You’re a human, too, and some platforms definitely allow for lifestyle content!

🧠 If you were a client, what would you ask you? What FAQ would you have about your product or service?

🧠 What problems have clients in your field faced with subpar businesses? How do you provide a better service?

There is so much information about your business that floats around in your head every single day!

Write it all down in a dedicated notebook as soon as it crosses your mind and see how much you REALLY have to say as content for your audience!

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