Top Tips For Creating Your Social Media Content Strategy!

Do you ever wonder how many times a week you should be posting to your company’s Instagram account? How many times to post to your grid? How many times to post a new story?

Well, you can wonder no more because Later, a scheduling software and social media industry voice, analyzed over 19M Instagram feed posts and 32K Instagram stories from 2023 to find out the best post frequency for you to use in 2024 and the results are in!

The Best Social Media Posting Frequency Is. . .

It depends!

Turns out, while we can all agree that consistency is always key, Later uncovered that the number of times a week you should be posting depends on the size of your audience. The normal trend is that as an account grows its followers, it tends to post more often.

Accounts with 0-10K followers typically share 2 posts and 3 stories a week while accounts with 10k-100k followers would share 3 posts and 4 stories a week. Mid accounts, what Later called accounts with 100k to 500k followers, averaged 5 posts and 15 stories per week.

These numbers aren’t set in stone, however, and can fluctuate with the season and your company’s current events like launching new products or promoting a webinar. The main thing to focus on when reviewing or renewing your social media strategy is to be reasonable with your goals and focus on quality instead of quantity.

It is also important to take into account the kind of business you are in and the type of content you are publishing.

Content Type Can Affect Posting Frequency

For instance, a restaurant that may serve 100+ people a day may find it relatively easy to capture multiple shots of menu items being cooked, served, or eaten, as well as updates on daily or weekly deals. This could lead to one or more daily posts and stories every day of the week even if they don’t have hundreds of thousands of followers.

However, an online business manager who only serves two or three clients a month may not have as much to share in the way of physical moments to capture, but can choose to focus on their expertise and share less often, longer form content based on their experiences, methods they use, or tips for people who are following in their wake or looking for advice in running their own business. This value may cause their following to blow up, but due to their time commitments, their posting schedule may not increase very much without hiring a social media management team.

Content Posting and Cross-Posting Tips

If you are managing your own social media content, you can use the numbers Later provided as a base formula and build on it. Here are a few things to take into account while brainstorming your social media strategy:

• You can use the Meta Business Suite to schedule posts to Facebook and Instagram at the same time. It also allows you to easily customize separate versions to match the SEO best practices for each platform
• Facebook and Instagram have the same story dimensions so you can easily share the same story with both or make slight tweaks to your graphic in your design software
• Facebook, Instagram, and Google Business Profile all have square posts so you can cross-share to your local audience with Google Business Profile, as well
• Facebook stories, Instagram stories, and TikTok videos are all the same size, so you can cross-post to break into TikTok or vice-versa
• Most platforms have built-in analytics to help you determine what content performs best and when your audience is online to see it

Strategic Ways To Repurpose Content

I will always continue to say: “If you say it once and mean it, you will say it again!”

Repurposing is the name of the game when it comes to creating consistent content that your audience recognizes and increases your position as a knowledgeable individual in your industry. While you do not want to say the same thing every day, over and over again, there are ways to turn day-to-day content into evergreen content.

Here are some tips on how to repurpose your content strategically:

• Combine separate small posts into one large, cohesive post
• Break down longer posts or blogs into a series of smaller posts
• Revise a post from one platform to fit the SEO standards of another platform and post it there
• Turn audio/visual posts into written posts
• Turn written posts into audio/visual posts
• Repost with a new graphic image
• Share an old post and revisit the topic or go further in-depth into your view of the topic

Creating content can seem extremely daunting and can cause imposter syndrome when we go to post it, but the best thing that we can do to fight imposter syndrome is to mean what we say and research anything we feel we can not back up completely.

Remember, you do not have to come up with every word you say, and researching the latest industry info and citing your sources shows that you are not only following the industry trends but are still willing to learn as times change. This adaptability shows that you can provide an up-to-date experience for your clients and that you may just become the next big voice in your industry.

✨ Get ideas for content you’ll love to create by reading Love Your Business And Your Audience Will Love it, Too! ✨

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